Free Course - Creating an effective business website

Many organisations create websites and spend substantial resources without really understanding how the website will affect their business. A poor website can be expensive, contribute nothing to your income or profits and can even put off potential customers and funders. A good website can increase your income, raise your profile locally and nationally and provide additional support and services to your customers and clients.

Benefits

• Understand how the internet can increase your income and increase your profits
• Learn about what makes a good website work and a poor website fail
• Decide whether to develop your website yourself or commission it from an agecy
  
• Tap into the power of email newsletters, electronic communities, blogging and podcasts

This course will contain the following topics:

• How to increase income through your site
  
• How to reduce expenditure through your site
  
• How to commission a web agency and control costs
  
• The process of building your own website
  
• The law around using email addresses and contact information
  
• How to develop an effective website
  
• How to drive visitors to your site
  
• How search engines work and why this can increase your income
  
• The mechanics of blogging, podcasting and buidling electronic communities
  
• The future of the internet including using mobile phones and web 2.0

There are no dates for this course for 2011 at present. Further details will be added here when the course next runs.